Friday, February 14, 2014

Google bought Motorola Mobility for $12.5 billion, sold it for $2.9 billion, and it was definitely worth it

In 2012, Google completed its biggest purchase in history with a $12.5 billion Motorola Mobility acquisition. Just 2 years later, Google kept the patents and sold Motorola for $2.9 billion to Lenovo. Did Google do the math right? Is this really a wise decision?

Let's take a look at the run down of the numbers done by ZDNet, who has analyzed the case quite thoroughly.


Upon purchasing Motorola for $12.5 billion, Google received $2.9 billion in cash from Motorola. Soon afterwards, Google offloaded Motorola Home, Motorola's set-top box division, along with some patents to Arris Group for $2.35 billion. Motorola's patent portfolio (mind you, there are well over 24,000 patents) is valued at a rather conservative price of $5.5 billion. After doing some subtracting and taking the $2.9 billion Lenovo paid Google into account, Google has actually made roughly $1.1 billion as a result of this seemingly irrational selling price. This also means Google paid less than $4 billion for Motorola’s entire patent portfolio after the sale. In fact, Google's gains from Motorola are much grater than this monetary value.

First off, by keeping the vast majority of Motorola's patents, Google is forever equipped with a shield of protection against future lawsuits. In the increasingly competitive and patent-war driven smart phone market, having a reservoir of patents to retaliate against litigations when needed is highly useful. Secondly, Google has chose the right timing to execute the sale. Given that the company reported fourth quarter earnings couple weeks back before the sale took place, it dodged the responsibility to mention hardware profit margins and whether the smartphone unit was profitable.

Despite selling Motorola at 1/4 of the price it was purchased, Google still managed to make a billion dollar return off of it. Well played once again, Google.



5 comments:

  1. Google always seems to know the right moves to make. To an outsider, this may have seemed like a huge loss, but in reality this may have been one of the smartest moves since the outbreak of the smartphone industry.

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  2. I read this too. It pretty much says that they bought the patents for around 4-5 billion, which seems legitimate. Since they eventually needed to buy those patents, it shows that they did a good business.

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  3. When considering just the situation, it seems obvious that the choice to sell is right for Google. It certainly helps to put those thoughts into hard numbers for a better sense of exactly how much benefit was seen.

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  4. It will be interesting to see how this deal affects Google's boldness in their M&As in the future. This was definitely a success for Google, and I think they realize the high value of owning patents and being protected from IP litigation.

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  5. Hi Jane! I love reading your blog posts, they are interesting, thoughtful, and well written. Please make sure you keep up with the assignments!

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